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The Edge Nick The Tix
Role
Campaign & Activation Manager
Date
February, 2021
Location
Christchurch, New Zealand
Execution Budget
$2,500 / £1000
Conceptualised and delivered Nick The Tix - a high-impact, localised campaign for The Edge Canterbury to spotlight our presenting partnership with Electric Avenue, New Zealand’s biggest one-day music festival.
The multi-day activation ran across local radio and social, with street posters and mounted safes locking away sold-out tickets. Each day, fans camped out across Christchurch waiting for the 4-digit code to drop on The Edge Canterbury Instagram, racing to be first to crack the safe.
The campaign drove a 42.9% increase in organic Instagram followers (approx. 1,500 in just five days), sparked major word-of-mouth buzz, and firmly positioned The Edge as the station with the tickets money can’t buy.
Finalist in the New Zealand Radio Awards for Best Single Market Station Promotion.
