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The Edge Small Town, Big Night with Netsky & Peking Duk
Role
Campaign & Event Manager
Date
February & September 2023
Location
Bluff & Morrinsville, New Zealand
Execution Budget
$10,000 / £4,400 (Per Event)
Developed and delivered Small Town, Big Night - an event series that brought global headliners to small-town New Zealand, creating massive hype amongst our listeners for money can't buy tickets and aligning our brand to core artists.
Led all aspects including development, artist liaison, regional venue & supplier engagement, ticketing and multi-platform content strategy/organic story rollout.
Headlined by Netsky (BRU) and Peking Duk (AUS), the events generated plenty of earned media and local conversation, making The Edge the talk of the town.
Finalist in the New Zealand Radio Awards for Best Network Station Promotion.
