The Edge Kiss Cam at Auckland Pride Parade

Concepted and delivered The Edge Kiss Cam - a vibrant, memorable and purpose-led activation at Auckland Pride designed to spark joy and connection.

I led the end-to-end execution, overseeing creative development, logistics and on-site delivery, ensuring our presence genuinely contributed to the spirit of Pride rather than simply ticking a diversity box.

The activation drew strong engagement and positive feedback, positioning The Edge as an authentic ally that shows up with energy and intention.